Sold by: Amplitude Analytics
Deployed on AWS
Do you truly understand how your digital products drive growth? Amplitude helps you turn product data into business impact. As a unified platform for product and customer analytics, Amplitude gives you real-time insights and the speed to act, so you can optimize every digital experience, as it happens.
4.5
Overview
We are living through a digital revolution, with digital products changing every aspect of how we work and live. Yet, organizations still struggle to understand how their digital products drive their business.
Poor data quality and inaccessible insights make it difficult to analyze, test, and personalize digital experiences. Their high effort, low impact tooling is slowing innovation while competition grows.
The Amplitude Digital Analytics platform is a unified system for data, analytics and personalization. It brings every team across the organization together with common data and visibility to:
- See and understand customer behavior
- Predict which actions lead to business outcomes
- Adapt each experience to maximize impact
Amplitude Products:
- Analytics: Accelerate product decisions & actions that drive growth with the #1 product analytics solution.
- AI Agents: AI assistants that work 24/7 across Amplitude to monitor metrics, deliver insights, and enable intelligent action.
- Experiment: Determine and deliver the best experiences faster with the first experimentation solution powered by analytics and customer behavior.
- Guides and Surveys: Transform how you engage users with personalized in-product messaging based on behavioral data.
- Session Replay: Combine real-time analytics with visual replays for a comprehensive view of user behavior.
- Activation: Unify customer data across your entire data ecosystem and activate those insights into more personalized experiences.
For custom pricing, EULA, or a private contract, please contact aws-sales@amplitude.com for a private offer.
Highlights
- Breadth & depth of insights - Instantly answer simple and complex questions with a 360-view of the user journey.
- Self-improving products - Move from understanding what's happening to constantly improving what's possible.
- Built for speed & action - Continuously innovate with a fully-integrated analytics and personalization suite.
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Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Amplitude Growth | Amplitude Growth Package with up to 50 Million Events Included | $80,000.00 |
Dimension | Cost/unit |
|---|---|
Additional Event Volume | $10,000.00 |
Dimensions summary
This listing uses a contract model built around two dimensions. The Amplitude Growth Package is your base commitment. It includes up to 50 million events, which are counted each time a user takes a tracked action in your product. The Additional Event Volume dimension is an add-on. You buy it when your usage grows past the 50 million events covered by the base package. Together, the base package sets your starting capacity, and the add-on lets you scale event volume as your tracking needs increase over the contract term.
Top-of-mind questions for buyers
An event is any tracked action a user takes in your product, such as a button click, page view, signup, or purchase. Each tracked action counts once. One user can generate many events in a month, so your event count reflects total tracked interactions across your product.
The Amplitude Growth Package includes up to 50 million events. Once your tracked events exceed that amount, you cover the overflow through the Additional Event Volume dimension. You buy this add-on to extend your capacity, so both dimensions appear on the same contract as your tracking needs grow.
The Amplitude Growth Package sets your base cost and covers up to 50 million events. Additional Event Volume becomes the driver once you consistently exceed that included amount. Both charges apply together on one contract. Teams staying within 50 million events see cost driven mainly by the base package.
amplitude.com
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By Amplitude Analytics
By Contentsquare
By Heap
Top
10
In eCommerce, Data Analytics
Top
10
In Analytics, eCommerce
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In Analytic Platforms, Business Intelligence & Advanced Analytics, Data Analytics
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
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AI generated from product descriptions
Real-time Analytics and Insights
Provides instant access to product analytics with 360-degree view of user journey to answer both simple and complex questions about customer behavior.
AI-powered Monitoring and Insights
Includes AI agents that operate continuously across the platform to monitor metrics, deliver insights, and enable intelligent action without manual intervention.
Experimentation Framework
Offers experimentation solution powered by analytics and customer behavior data to determine and deliver optimal user experiences.
Session Replay and Visual Analysis
Combines real-time analytics with visual session replays to provide comprehensive view of user behavior and interactions.
Customer Data Activation
Unifies customer data across the entire data ecosystem and enables activation of insights into personalized experiences through integrated activation capabilities.
User Interaction Visualization
Heatmaps and journey mapping capabilities that display user clicks, hovers, scrolls, and content element performance metrics including attractiveness, engagement, click rate, and conversion.
Session Replay and Recording
Ability to replay individual user sessions with mouse movements, clicks, taps, and swipes to identify pain points and validate user experience hypotheses.
Customer Journey Analysis
Tracking and visualization of complete customer journeys from entry to exit across digital touchpoints to identify opportunities, frustrations, and audience segment-specific patterns.
Business Impact Measurement
Quantification of user experience impact on key business metrics including conversion rate, revenue, site and app performance, and overall user experience outcomes.
AI-Powered Analytics Platform
Scalable and flexible artificial intelligence-powered platform designed to provide deep understanding of complete online customer journeys and digital experience insights.
Automatic Event Capture
Autocapture technology that automatically captures granular digital interactions across the customer journey without requiring manual event tracking or additional engineering resources.
Real-time Data Analysis
Data science capabilities applied to complete and retroactive digital engagement data enabling real-time exploration and analysis of behavioral patterns.
Streaming Data Pipeline
Event streaming pipeline built on Autocapture architecture that delivers instant access to high-quality, trusted data at scale.
Cross-platform Behavioral Tracking
Capability to track and understand user engagement across web, mobile, and other applications within a unified platform.
Automated Data Integration
Fully automated data pipelines that enable users to act on insights through streamlined workflows and integration with chosen tools or data warehouses.
Standard contract
No
Customer reviews
Daniela T.
Amplitude Analytics Makes Behavioral Insights and Funnel Analysis Fast and Actionable
Reviewed on Sep 01, 2026
Review provided by G2
What do you like best about the product?
As a Product Analytics II at Earnest, I use Amplitude Analytics to understand how users interact with our digital products and to uncover opportunities to improve the customer experience. I primarily use it to analyze user behavior, explore conversion funnels, monitor key product metrics, and identify where users may be dropping off or experiencing friction.
Amplitude is especially useful for answering product questions quickly, validating hypotheses with behavioral data, and helping product teams make more informed decisions. I also use it to segment users, compare behavior across different groups, and understand how changes to the product impact engagement and conversion over time.
Amplitude is especially useful for answering product questions quickly, validating hypotheses with behavioral data, and helping product teams make more informed decisions. I also use it to segment users, compare behavior across different groups, and understand how changes to the product impact engagement and conversion over time.
What do you dislike about the product?
One area that could be improved is the learning curve for some of Amplitude’s more advanced features. While the core analytics experience is fairly intuitive, building more complex analyses or understanding exactly how certain metrics and events are defined can sometimes require additional context or documentation.
I’ve also found that as analyses become more complex, the interface can feel a bit crowded, and it isn’t always immediately obvious which approach or visualization is best for answering a particular question. More contextual guidance and clearer explanations within the product would make it easier to move from a business question to the right analysis, especially for less frequent users.
Overall, these are relatively minor friction points rather than major limitations, but improving discoverability and guidance around advanced functionality would make the experience even better.
I’ve also found that as analyses become more complex, the interface can feel a bit crowded, and it isn’t always immediately obvious which approach or visualization is best for answering a particular question. More contextual guidance and clearer explanations within the product would make it easier to move from a business question to the right analysis, especially for less frequent users.
Overall, these are relatively minor friction points rather than major limitations, but improving discoverability and guidance around advanced functionality would make the experience even better.
What problems is the product solving and how is that benefiting you?
Amplitude helps solve the challenge of turning large amounts of behavioral data into insights that product teams can actually act on. It allows us to understand how users move through key journeys, where they encounter friction or drop off, and how different segments engage with the product.
For me as a product analyst, the biggest benefit is being able to answer many product questions quickly without needing to build a new analysis from scratch every time. It makes it easier to explore hypotheses, identify trends, measure the impact of product changes, and communicate findings with stakeholders through clear visualizations.
Ultimately, it helps reduce the time between identifying a product question and getting to a data-informed answer, which supports faster and more confident decision-making.
For me as a product analyst, the biggest benefit is being able to answer many product questions quickly without needing to build a new analysis from scratch every time. It makes it easier to explore hypotheses, identify trends, measure the impact of product changes, and communicate findings with stakeholders through clear visualizations.
Ultimately, it helps reduce the time between identifying a product question and getting to a data-informed answer, which supports faster and more confident decision-making.
Recommendations to others considering the product:
N/A
Anonymous
Insightful Analytics, Ideal for Strategic Decisions
Reviewed on Sep 01, 2026
Review provided by G2
What do you like best about the product?
I like that Amplitude Analytics has many prompts and that it actually understands my business. Our business is a bit complicated with many different sectors, and the detail of the prompts gives me confidence on where things actually stand. It helps me see what’s working, where my gaps are, and gives me ideas on how to improve things. The initial setup was easy, and among all the products we've tested, Amplitude Analytics is the best.
What do you dislike about the product?
It would be better if it could run prompts more than once per week in my plan.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to see my AI search visibility, understand how my strategies affect it, identify gaps, and get ideas on improvements. It helps me see what's working and gives me confidence on where my business actually stands.
George R.
Clean, Neat Interface That’s Easy to Use, but steep learning curve
Reviewed on Sep 01, 2026
Review provided by G2
What do you like best about the product?
The interface is very clean and neat, even though I still prefer the previous version of the home screen. I also like that you can create several independent tables and place them across different dashboards, which makes it easier to keep things organized.
What do you dislike about the product?
The data loads very slowly, and there’s a fairly steep learning curve. Also, the financial data doesn’t seem accurate.
What problems is the product solving and how is that benefiting you?
I use it to check our weekly data, and it makes it easy to get a clear overview.
Marketing and Advertising
Easy Event Creation, Powerful AI Analysis, and Built-In Data Governance
Reviewed on Aug 31, 2026
Review provided by G2
What do you like best about the product?
Event creation tools are easy to use. AI agents and capabilities in the tool make analysis a breeze. The built in data governance tools make data governance easy and effective. Multiple useful sources and integrations with data warehousing tools and ad platforms.
What do you dislike about the product?
I have not really had any bad experiences using the tool so far.
What problems is the product solving and how is that benefiting you?
Fast analysis and proactive analysis using AI features are great and enable faster responses to potential issues.
Retail
Powerful Built-In Analytics and A/B Testing That Empower Teams
Reviewed on Aug 31, 2026
Review provided by G2
What do you like best about the product?
Amplitude has a lot already built in - recognizing useful events on its own and giving users the framework to define the events they need. This can empower teams without extra resources to get the data they need. Since the AB testing and screen-capturing is included, you can use the same metrics across all your analysis at any time. For example, if you want to dive into certain aspects of a test, you can use the flag within an existing chart, or if you forget to define a metric for an AB test upfront, it's no problem - it's all in the vault, so to speak. The AI summaries of AB tests are practical, especially for sharing with management, and so far the AI tooling has been generally helpful, particularly in building charts.
What do you dislike about the product?
Amplitude is "a lot" - it can be overwhelming at first, and since there are so many possibilities, it can be easy to get something wrong. Sometimes it can also be difficult to discern what is public and what is private - am I overwriting someone's metric or is this just in my space? Speaking of space, there is a lot to navigate and I would argue that the information architecture could be improved. Sometimes it can be difficult to find exactly what you are looking for, even when you've been there before. There are several layers of data types, and it can be difficult to understand how to use them best.
What problems is the product solving and how is that benefiting you?
Amplitude allows us to analyze the customer journey through both the shop and app, while also providing screen capturing for deep-dive analysis and AB testing. Since all work together, we can better refine and confirm our hypotheses.