Sold by: Braze
Deployed on AWS
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work, 2024 Fortune Best Workplaces for Women by Great Place to Work and was named a Leader by Gartner in the 2024 Magic Quadrant for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices.
4.5
Overview
Braze (NASDAQ: BRZE) has over 2,200 customers across 75 countries, 6.9 Billion Monthly Active Users under management, and processes over 2.6 Trillion Messaging and Other Canvas Actions. The Braze Data Platform enables brands to seamlessly connect their customer engagement data with their AWS infrastructure and services like S3, Redshift, and EventBridge. Braze was named a Leader in 2024 Gartner Magic Quadrant for Multichannel Marketing Hubs for the Second Consecutive Year, and in The Forrester Wave: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 13+ offices across North America, Europe, and APAC. Learn more at braze.com.
Highlights
- Braze Data Platform - Unify, activate, and distribute data from multiple sources with a comprehensive, composable set of data capabilities. Journey Orchestration - Orchestrate memorable journeys that deliver cohesive, responsive, and personalized experiences your customers crave, get started quickly with pre-built Canvas templates. Testing & Experimentation - Create amazing experiences for your customers and maximize results for your brand with powerful yet accessible experimentation.
- Channels & Touchpoints - Deliver real-time, consistent experiences across channels, digital touchpoints, and devices. Reporting & Analytics - Turn metrics into momentum with reports, analytics, and dashboards that help you find winning strategies for every customer journey. Braze AITM - Extend your brand, lifecycle marketing, and data engineering teams impact with AI-powered features that maximize all your customer engagement initiatives.
- -Unify, activate, and distribute data from multiple sources -Orchestrate memorable journeys that deliver cohesive & personalized experiences -Deliver consistent, real-time experiences across channels, touchpoints & devices -Turn analytics into momentum with winning strategies for every customer journey -Extend your teams impact with AI features that maximize customer engagement
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
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Dimension | Description | Cost/12 months |
|---|---|---|
Braze Platform | 100K MAU, 5M Email, 2 IP Addresses, 750K US SMS, Message Notifications | $75,000.00 |
Dimension | Cost/unit |
|---|---|
All overages charged monthly-in-arrears on excess usage of entitlement | $0.01 |
Dimensions summary
This contract includes two pricing dimensions. The Braze Platform dimension is your base entitlement. It covers 100K Monthly Active Users, 5M emails, 2 IP addresses, 750K US SMS, and message notifications. Pricing scales with your Monthly Active Users, the customers who actively engage with your brand. The second dimension charges overages monthly in arrears when you exceed those included entitlement amounts. So you commit to the base package upfront, then pay for any excess usage after it happens. The two dimensions work together: one sets your allowance, the other handles usage beyond it.
Top-of-mind questions for buyers
A Monthly Active User is a customer who actively interacts with your brand across your digital experiences. You maintain one unified profile per customer across devices and channels. You choose when to start tracking a user, so dormant profiles you store do not count toward your active-user total.
When you use more than your included allowance of Monthly Active Users, emails, US SMS, or IP addresses, the overage dimension bills the excess. Those charges post monthly in arrears, meaning after the usage happens. Your base commitment stays fixed; only the amount above entitlement adds cost.
The Braze Platform base commitment sets fixed allowances for Monthly Active Users, emails, US SMS, and IP addresses. Any single category you exceed triggers overage charges independently. Cost grows fastest wherever your usage most exceeds its included amount, since each entitlement meters separately.
www.braze.com
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Software as a Service (SaaS)
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Resources
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Support
Vendor support
For custom subscription agreements and pricing please reach out to awsmarketplace@braze.com
https://www.braze.com/aws-get-started
OR
Reach out to karan.reddy@braze.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work, 2024 Fortune Best Workplaces for Women by Great Place to Work and was named a Leader by Gartner in the 2024 Magic Quadrant for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices.
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Customer reviews
Animation
Flexible Personalization with Braze Canvas
Reviewed on Sep 06, 2026
Review provided by G2
What do you like best about the product?
What I like best about Braze is how powerful and flexible it is for creating personalized customer experiences. I especially like the Canvas feature because it makes it easy to build and automate complex customer journeys across multiple channels while still giving you a lot of control over segmentation, personalization, and timing.
What do you dislike about the product?
One thing I find a little challenging in Braze is searching for and identifying the right users. Since I’m relatively new to one of the Braze projects, I sometimes need to use SQL to check users against different custom and system attributes and then filter them to identify the right audience. Having a more straightforward way to search and filter users across all available attributes would make this process easier and more efficient.
What problems is the product solving and how is that benefiting you?
Braze helps us manage and personalize customer engagement at scale. It makes it easier to segment users based on their attributes and behavior, create targeted campaigns and journeys, and communicate with the right audience through different channels. This benefits me by reducing manual effort in audience targeting and helping me deliver more relevant communications to users. It also gives us better visibility into campaign performance so we can understand what is working and improve our engagement strategies.
Pavan B.
Streamlined Marketing with Impressive Data Transformation
Reviewed on Sep 05, 2026
Review provided by G2
What do you like best about the product?
I really like how Braze handles data transformations; it's pretty interesting. Action-based triggers and media triggers are also helpful because they assist me in gathering data from different platforms and updating user profiles as needed. Setting up Braze was straightforward too, thanks to the dedicated engineers and training sessions, which included webinars and a learning path with certifications, making it easy to understand how to work with the data architecture and build emails.
What do you dislike about the product?
I feel that Braze could really improve when it comes to personalization on a landing page. Right now, it doesn't fully support extensive scripting like it does for emails, which would be great if we could apply that level of personalization to landing pages too. Also, there's a limit to how many landing pages we can build. It would be really helpful if we could create more pages, maybe at least 50, without having to upgrade the tiers. This would allow us to utilize the platform more efficiently.
What problems is the product solving and how is that benefiting you?
Braze helps me integrate different platforms without extensive technical know-how, making email and personal interactions easier. It simplifies data transformations and action-based triggers, allowing me to collect and update user information efficiently.
Banking
A Complete Tool with Consistently Helpful AI and Powerful SQL Flexibility
Reviewed on Sep 04, 2026
Review provided by G2
What do you like best about the product?
It’s a very complete tool. The AI features are consistently helpful, and I also appreciate being able to use SQL formulas to get results. The intelligence channel and the user data are both very useful as well.
What do you dislike about the product?
It has so many features that sometimes I feel we don’t fully take advantage of everything it offers. Also, when I’m editing a workflow, it’s exhausting that I can’t delete multiple steps at once and instead have to remove them one by one. A/B testing with segments is also difficult to set up and get working the way I need.
What problems is the product solving and how is that benefiting you?
It helps us solve many of the use cases our stakeholders want to implement and tackle.
Harikrishna C.
Game-changer for team collaboration
Reviewed on Sep 04, 2026
Review provided by G2
What do you like best about the product?
What I like best about Braze is its flexibility and ease of use for creating personalized, targeted customer journeys. Features like Liquid personalization, segmentation, frequency capping, and Canvas make it powerful for building and managing complex campaigns efficiently.
What do you dislike about the product?
Braze can have a bit of a learning curve, especially when working with advanced features like Liquid, Canvas, and complex segmentation. Some configurations can also feel less intuitive at first and may require additional time to understand.
What problems is the product solving and how is that benefiting you?
Braze helps solve the challenge of managing personalized customer communications and complex customer journeys at scale. It makes segmentation, automation, personalization, and campaign management more efficient. For me, it helps simplify campaign setup and QA, understand how different journey components work together, and improve the overall efficiency and accuracy of my work.
Food & Beverages
Good features/integrations/UI
Reviewed on Sep 03, 2026
Review provided by G2
What do you like best about the product?
Braze allows us to send targeted campaigns with an easy-to-use UI. One of my favorite features is Campaign Monitoring ("Be the first to know if unusual volume is detected") and I also appreciate the automatic tracking charts. It integrates well with Hightouch and is generally reliable and fast.
What do you dislike about the product?
There is a bit of a learning curve to Braze - I wish there were a better getting-started FAQ / onboarding guide
What problems is the product solving and how is that benefiting you?
We have many campaigns running at the same time - Braze helps us stay organized and helps us move quickly