Category: Media & Entertainment

We’re announcing four new capabilities across AWS Elemental that bring AI, personalization, and intelligent monetization to the live video workflow, launching in time for IBC 2026 in Amsterdam.

In this post, we describe how, on top of that pipeline, 5 built a browser-based console where a single remote operator can run a live pop-up event (with monitoring, input switching, ad signaling, and graphics) using the control capabilities of AWS Elemental MediaLive. Because these events arrive on an international feed shared with other broadcasters, the console also has to supply what a viewer would normally get from a produced channel: holding slates between segments, and on-screen messaging in 5’s own brand.

In this blog, learn how Amazon Web Services (AWS) Partner Bitmovin has developed the AI Session Interpreter powered by the Mistral 7B foundation model (FM) on Amazon Bedrock, a fully managed service that offers a choice of industry-leading FMs.

In this post, we assume that you’re familiar with MediaConnect Router inputs, outputs, and network interfaces. If you need a refresher, see Using the MediaConnect Router.

Check out the AWS IBC 2026 Attendee Guide for full demo details and a few programming highlights below.

Launched at NAB Show 2026, Xytech AI is the first step in a much larger vision: making the full depth of the Xytech media operations platform accessible through natural language.

In this post, we show how to build SENTINEL, an Amazon Web Services (AWS) pipeline that embeds a cryptographic provenance watermark into AI-generated audio at the point of synthesis and carries a verifiable chain of custody through a live-streaming media pipeline. This post covers the architecture, AWS service implementation, deployment approach, and engineering trade-offs we encountered while building SENTINEL.

In this blog, learn how the CNN Weather app delivers real-time weather summaries using AI/ML, alongside its trusted journalism.

Learn more about the new AI-Powered Video Advertising & Operations knowledge badge readiness path, available at no cost on AWS Skill Builder, gives you structured training across the full programmatic advertising stack, from foundational concepts through production-grade architectures.

Learn more about two codecs frequently used in production workflows are Network Digital Interface (NDI) SpeedHQ and JPEG XS.